Railgun

Railgun is an effective tool that helps sales and marketing professionals understand which companies are best to target, and how to approach them. The Railgun Graph provides a high-level view of company sentiment and allows you to quickly see which keyword areas are the strongest and weakest.

With Railgun, you can easily identify which companies are most likely to be interested in a particular keyword, and tailor your approach accordingly. For example, if a company has a strong interest in SAP, then it makes sense to focus your outreach efforts on that topic.

In addition, you can use Railgun to convert high-potential companies into full-fledged casefiles for even deeper insight. To learn more about how to read Railgun graphs, visit our graphs page.

Interpreting

One important aspect of Railgun is interpreting keyword interest. Companies may have an interest in more than one keyword, and by looking at their interest in multiple areas, you can infer secondary interests. For example, if a company has an interest in AI and AWS, you can deduce that they are interested in AI solutions running on AWS.

To help you get started with Railgun, we also provide a dataset that lists all the employees who have been featured in the graph. This information is sorted by company name for easy reference. In addition, since version 1.1, we now offer separate keyword lists that allow you to launch targeted campaigns straight from Railgun. These lists are simply additional sheets added to the dataset.